Event: “People – Planet – Profit” – Annual Roadshow
Delegates: Over 700 delegates
Venue: Kholer Mira Nationl Distribution Warehouse
Event duration: 1 day
Overview: The Kohler Mira Roadshow 2026 brought together 700 employees for a large-scale internal conference held within the company’s own warehouse facility. The event formed part of Kohler Mira’s internal communications programme, providing an opportunity to update teams, share business direction, and bring colleagues together from across the organisation.
The brief was to transform a working warehouse into a professional event space capable of hosting a high-quality presentation for a large audience, while maintaining a clean, engaging production style.
Planning
began six months before the event, allowing time to coordinate the technical design, logistics, and installation required to transform the space.
Setup took place over a 10-hour build on the Monday, followed by programming and a two hour rehearsal on Tuesday afternoon to fine-tune the show and presentation delivery. The installation was delivered by 18 crew members, with six technicians running the show on the day to ensure everything ran smoothly throughout the 75-minute presentation.
At the centre of the production was an 18-metre-wide stage, standing 900mm high, creating a strong focal point within the warehouse environment. The visual setup included an 8m x 4m 2.6mm pixel LED main wall, supported by two 2.5m x 4m LED side screens to extend the visual impact across the stage.
Lighting played an important role in shaping the space, with 10 Chauvet moving lights providing energy and atmosphere, alongside Chauvet Epix LED lighting strips positioned either side of the main screen to frame the stage visually.
Audio was delivered through a Martin Audio line array speaker system, providing clear and consistent sound coverage for the audience of 700 delegates across the large warehouse space.
Both the event setup and the live presentation were filmed, capturing behind-the-scenes moments as well as the final show. The footage was used to produce a highlight film that was shared with the audience at the end of the event.
Challenges & Solutions
Delivering the event within a live working warehouse required careful coordination. With day-today operations continuing during installation, the Mercian Events team worked closely with Kohler Mira’s health and safety team to ensure all activity was managed safely. Through detailed planning and clearly defined working zones, the installation was completed efficiently without disrupting warehouse operations.
Outcome
The Kohler Mira Roadshow successfully demonstrated how a non-traditional venue can be transformed into a high-quality event environment. With careful planning, creative staging, and a skilled technical team, the warehouse space became a professional conference setting that supported clear communication and strong audience engagement for all 700 employees.
· Annual Roadshow held in Kohler Mira NDC in Worcester
· Over 700 delegates
· 6 months of planning
· 18m wide stage
· 18 crew for installation, 6 technicians on show day
· 8m x 4m 2.6mm LED screen with additional LED side walls
· Martin Audio line array sound system
· Delivered safely within a fully operational warehouse
For further information on the event contact:
Mercian Events – Ben McCaffery Director of Events – Tel 01905 726665