
Case Study:
BetaDen Virtual Technology Showcase

Event: BetaDen Virtual Technology Showcase
Budget: £15,000
Audience Size: 150 – 200 Online
Venue: In-House Studio
We undertook the total management for this event but due to the last minute considerations this event was switched from live to a virtual event run entirely from our In-House studio. This resulted in Mercian Events having to produce eight-on-location videos for the presenters at short notice, plus personal training for several of the inexperienced presenters appearing on TV for the first time.



Microsoft Teams Meetings were required to establish precise requirements from the client to produce the desired style for this very important Showcase event to potential investors. Due to the implementation of sudden COVID Restrictions the lead time for a Virtual Event was drastically reduced from eight weeks to only a few weeks.
“I just wanted to say a huge thank you for all the effort your team have put in to delivering such a fantastic showcase. The praises have been streaming in, mentioning how high quality the presentations were. A testament to your skill and efficiency.”
Donston Powell, Marketing & Communications Manager for BetaDen.
Key Elements:
- Total Event Management
- Virtual Technology
- Pre-Event Training for Presenters
- Eight On-Site Individual Videos Produced
- Production of On-Screen Graphics
- Use of Virtual/Hybrid Studios
For further information on the event contact:
Mercian Events – Ben McCaffery Director of Events – Tel 01905 726665
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