Hybrid events

Get the best of both worlds with immersive events that combine the physical with the virtual

A new approach to event delivery

Hybrid Events are gaining popularity and becoming more prevalent in the events industry. They combine elements of both in-person and virtual experiences, allowing attendees to participate either physically or remotely. These events have several advantages that add new dimensions to conferences and other live events.

  • Increase Reach and Accessibility: Hybrid events enable organisers to reach a larger audience
    by accommodating participants who may be unable to attend in person due to geographical constraints, health or other reasons. This can result in a more diverse and inclusive audience.
  • Flexibility for Delegates: Participants have the flexibility to choose how they want to engage in
    the event. They can attend in person if they prefer face-to-face interactions or join virtually if they cannot be physically present.
  • Cost-Effectiveness: For attendees, virtual participation can eliminate the expense associated with travel, accommodation, and other logistical costs, making it more cost-effective to attend, this also relates back to corporate events where all the costs are met by the company holding
    the event.
  • Enhanced Engagement: Hybrid events can use digital tools and technology to enhance engagement both for in-person and virtual attendees. Interactive features like live polls, chat rooms, and Q&A sessions can encourage active participation.
  • Data and Analytics: Virtual platforms used in hybrid events often provide valuable data and analytics about attendees’ behaviour, preferences, and interactions during the event.
    Organisers can use this data to improve future events and personalise the experience for participants.
  • Extended Event Lifespan: Unlike traditional in-person events that have a finite duration, virtual components of hybrid events can remain accessible after the live event, providing on-going value and content to attendees.
  • Sustainability: By reducing the need to extensive travel and physical infrastructure,
    hybrid events can have a smaller environmental footprint compared to purely in-person events.

Common examples of hybrid events include conferences, tradeshows, workshops, seminars, product launches and corporate meetings. The event industry continues to evolve rapidly, and hybrid events are likely to play a significant role in the future. As we said in our opening remarks hybrid events are playing an ever-increasing role in face to face conferences thereby increasing the effectiveness, efficiency and sustainability of a conference.

We cover every detail

When it comes to your hybrid event, you’ll want it to be as stress-free as possible, so you can focus on delivering your message, making your brand and message stand out and engaging new audiences. We’ll take care of every detail, from planning and design to creation and production, to ensure you deliver an event to remember. Our hybrid event services include:   

Working to a creative brief, we’ll help you deliver an immersive hybrid event experience which brings your ideas to life while complying with the latest safety regulations.

We’ll create all the content your event needs, from creative design to video production, to deliver your message and help your virtual elements stand out.

We can help create your event content to make sure it’s on-brand, looks awesome and makes an impact. We can also carry out a complete dry run to iron out any issues. 

Ahead of your event, we’ll take care of all the electronic invites and virtual registration so you can build your audience, keep track of numbers and engage them with pre-event communications.  

On the day, we’ll deliver full technical event production – both on-site and online – to ensure it runs as smoothly and seamlessly as possible. 

We have created a number of secure websites for very specific hybrid events we were asked to manage for clients. These events ranged from large staff conferences to smaller specialised Show Case promotions.

Reach new audiences with the best of both worlds

Why Mercian Events?

When it comes to delivering a successful hybrid event, it’s not what you do or even what you say to your audience that counts. It’s how you make them feel.

People don’t want flat, bland and forgettable. They want fresh, exciting and memorable.

That’s where we can help.

With more than 40 years’ experience in the live events production industry, we understand the importance of inspiring audiences and making an impact.

That’s why, when you work with us, you can be sure you’re getting the best advice, support and service possible so you can deliver a first-class event.

We’ve built our reputation on honesty, passion, creativity and technical expertise to help take your events to the next level.

Give us a call to see how we can bring your hybrid event to life and make a memorable impact on your audience.